At the end of a particularly hard spin class, sweating like crazy I realised that the instructor had just “persuaded” or “sold” me and my ability to complete the class. I was planning to just coast along and get a light sweat on. Yet here I was gasping for air, feeling light headed, needing a lie down and having completed “The hardest class ever” as promised by our instructor. So how did he do it and how have gym instructors become sales professionals perfecting the art of persuasion rather than army drill sergeants barking orders at participants?
This post will use a format of first describing the quote from the class instructor, and then comparing that to a sales technique or the art of persuasion.
What are the most important things to know about sales and how to sell UX to your manager? This is a very tricky question as believe it or not, sales is an extremely complex profession, which takes many years to truly master. However, if you are a UX professional you probably don’t have years to find your feet in sales and want to know easy to master techniques to help pitch your UX skills to your manager. So, I have attempted to break it down into what I believe are the 2 most important things to remember when trying to pitch UX to your manager.