Using Twitter for excellent customer service

I have been busily packing up my life into boxes in preparation for placing them into storage before I head overseas for a few months sabbatical.  Inevitably, I packed something I now needed, the manual to the washing machine so I could check how to drain it properly.  I had no clue which of the 20 or so sealed boxes it was in and certainly didn’t want to open them all to find it.

I turned to Google to try to find the manual, with no success.  I then checked the website for NEC, the brand of washing machine I own and discovered that they no longer made washing machines.  The signs were not looking good.  In the footer of the site, I noticed they had prominent links to their twitter, youtube and flickr pages.  So, I decided to turn to twitter, but did not hold out much hope.

Read more