Too often CEO’s or senior managers are too busy, or don’t see value in attending hours long usability sessions. There are many tips and tricks to get them there, providing food, drinks, bribery, but often times it just isn’t feasible. The truth is you don’t necessarily need them to be at these sessions to make them truly appreciate the value of your work. Instead you can still create a high impact impression by extracting the most valuable, high impact clips from your usability sessions and instantly proving the major problems of your website.
If you want to get bigger budgets for your UX work, you have to look at the problem from the eyes of your manager and even their manager. Just as you look at interfaces from the point of view of your users, what angle is your boss looking at the problem from? And what is your hook that will make them sit up and listen to you? An exit rate of 10% due to poorly formatted error messages and form fields? Or $2 million dollars in lost revenue? Which is more compelling to your manager? You have to frame your arguments in terms that will appeal to your boss, or face always feeling like they are never listening and you are not getting the budgets you deserve.