Loads has been written about how to use twitter for marketing and generating new customers using social media, principally Twitter and Facebook. Apparently its all about “customer engagement” and fancy business words like that. Some companies use it to field customer service enquiries, like NEC Australia. But what about customer acquisition? And how can your average small business owner make use of it? How do they use twitter effectively whilst trying to run their own business day-to-day?
When designing a web form or landing page, there are usually different paths a user can take through the form or from the landing page. Usually the typical path a user wants to achieve through a form is completion, so primary actions on these pages are things like “next”, “save” or “continue”. Secondary actions are things like “Back”. From a landing page the user probably wants to “Add to cart” or “Buy Now” as the primary action. Visually distinguishing primary actions to make them obvious should now be common practise thanks to excellent work by Luke Wrobleski in web form design and commonly used design patterns, but why do so many websites continue to get it wrong?