Small business marketing using twitter

Loads has been written about how to use twitter for marketing and generating new customers using social media, principally Twitter and Facebook.  Apparently its all about “customer engagement” and fancy business words like that.   Some companies use it to field customer service enquiries, like NEC Australia.  But what about customer acquisition?  And how can your average small business owner make use of it?  How do they use twitter effectively whilst trying to run their own business day-to-day?

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