From May, 2012

Soundcloud Sign Up Review

Soundcloud is an online service allowing musicians, artists, DJs to upload music they have created and share with friends on poplar social networks. It also allows music lovers to listen to, discover and share new music, again with theirfriends via social networks.

Landing Page Optimised for Conversion

Soundcloud uses a popular landing page design pattern that gives good detail about the service in a structured way, designed to help convert the different visitor types who will land on this page; 1. I know I want to sign up. 2. I want to make sure this is for me. 3. I’m sceptical. More detail can be found on this landing page design pattern here, via Joshua Porter and an example of a landing page AB test following this design pattern I ran on Hotfrog a few years ago here.

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