Confidently pitching the importance of UX to your manager for the first time can definitely be tricky. Just like approaching strangers in a bar, it can be nerve wracking, exciting, fearful, you may have read lots of books on one liners and can mostly come across like you know what you are doing, but its always an unknown experience. However, when pitching you can practice your pitch, refine it using colleagues and friends, without the fear of rejection to really make sure you create an impact when you pitch for the first time.
Too often CEO’s or senior managers are too busy, or don’t see value in attending hours long usability sessions. There are many tips and tricks to get them there, providing food, drinks, bribery, but often times it just isn’t feasible. The truth is you don’t necessarily need them to be at these sessions to make them truly appreciate the value of your work. Instead you can still create a high impact impression by extracting the most valuable, high impact clips from your usability sessions and instantly proving the major problems of your website.
Sometimes it isn’t necessary to put together full presentations, pitches or mock up examples of what you propose to change on a website to get sign off to a project. By thinking a little laterally you can affect your managers opinion using simple props and visuals that can create a big impact in a matter of seconds.