Loads has been written about how to use twitter for marketing and generating new customers using social media, principally Twitter and Facebook. Apparently its all about “customer engagement” and fancy business words like that. Some companies use it to field customer service enquiries, like NEC Australia. But what about customer acquisition? And how can your average small business owner make use of it? How do they use twitter effectively whilst trying to run their own business day-to-day?
I have been busily packing up my life into boxes in preparation for placing them into storage before I head overseas for a few months sabbatical. Inevitably, I packed something I now needed, the manual to the washing machine so I could check how to drain it properly. I had no clue which of the 20 or so sealed boxes it was in and certainly didn’t want to open them all to find it.
I turned to Google to try to find the manual, with no success. I then checked the website for NEC, the brand of washing machine I own and discovered that they no longer made washing machines. The signs were not looking good. In the footer of the site, I noticed they had prominent links to their twitter, youtube and flickr pages. So, I decided to turn to twitter, but did not hold out much hope.