Soundcloud is an online service allowing musicians, artists, DJs to upload music they have created and share with friends on poplar social networks. It also allows music lovers to listen to, discover and share new music, again with theirfriends via social networks.
Landing Page Optimised for Conversion
Soundcloud uses a popular landing page design pattern that gives good detail about the service in a structured way, designed to help convert the different visitor types who will land on this page; 1. I know I want to sign up. 2. I want to make sure this is for me. 3. I’m sceptical. More detail can be found on this landing page design pattern here, via Joshua Porter and an example of a landing page AB test following this design pattern I ran on Hotfrog a few years ago here.
Pinterest, the online pin board where users can share things they like from around the web has enjoyed rapid growth since its launch in 2010. Right now it is growing faster than Facebook and twitter were at the same time of their lifespan. The sign up process of any website is crucial to its success or failure and the Pinterest sign up process is super easy, beta invite requirement aside.
Sign up is all about a users motivation to access the service that is behind the form. If you can get your potential users highly motivated to use your service, then the form should become almost irrelevant. However, that doesn’t mean designers of web forms should become lazy just because they have a killer service offering.